RT Digitech

Profile

Rochelle Taberna

Product Manager & Digital Solutions Builder

With 13 years of IT experience across Retail, Manufacturing, and Logistics, I bring deep expertise in Electronic Data Interchange (EDI) and B2B systems integration. As a Product Manager, I lead with a customer-centric mindset—translating complex business requirements into scalable products that streamline partner onboarding and operational efficiency. Outside of my day job, I leverage AI to bring my own ideas to life as real digital solutions, building personal projects from concept to launch.

Skills

Product & Domain

  • Product Lifecycle Management & Roadmap Ownership
  • EDI/API Systems Integration
  • ERP Integrations (Microsoft Dynamics 365 F&O, SAP IDoc)
  • EDI Standards (X12, EDIFACT, SAP IDoc, XML, Flat Files)
  • Business Analysis & Requirements Gathering
  • Agile Product Delivery (Scrum, Kanban)
  • Stakeholder Management & Cross-Functional Leadership
  • Integration Incident Management & Operational Excellence

Tech Stack

  • TypeScript
  • Next.js
  • React
  • Tailwind CSS
  • Supabase / PostgreSQL
  • Anthropic Claude API
  • Google Gemini API
  • Python
  • Vercel

Experience

  • Lead Product Manager, Global B2B IntegrationsOn Cloud Service GmbH · GermanyOct 2023 – Present
    • Own and evolve the global product roadmap for B2B wholesale integrations supporting key retail accounts and marketplace partners.
    • Define and prioritize the product backlog based on business value, operational impact, and stakeholder input.
    • Reduced EDI import errors to 1.8% and eliminated 100% of chargebacks, generating $1M+ in annual savings through automation and improved data accuracy.
    • Streamlined the wholesale Order-to-Cash (O2C) integration process and strategy through automation — the B2B integration product now contributes $1B+ in B2B business revenue.
    • Product Strategy
    • EDI/API Integration
    • Microsoft Dynamics 365
    • Stakeholder Management
  • EMEA EDI Integration LeadOn Cloud Service GmbH · GermanyNov 2022 – Sep 2023
    • Led end-to-end B2B wholesale integrations for major EMEA retail partners, from requirements through go-live.
    • Streamlined vendor onboarding and offboarding with zero downtime across integration transitions.
    • Maintained 99%+ timely transaction processing through structured monitoring and vendor management.
    • EDI Standards
    • Vendor Management
    • Integration Delivery
  • Senior Lead Executive, Client SolutionsGlobal eTrade Services (GeTS) · SingaporeJul 2020 – Oct 2022
    • Led enterprise client onboarding and integrations on the CALISTA logistics platform.
    • Partnered with the Product team to gather customer requirements and translate them into both technical and business terms, ensuring accounts were successfully onboarded and what we built was adopted by users.
    • Directed Agile delivery — sprint planning, UAT coordination, and deployment readiness.
    • Built Power BI dashboards for operational and executive reporting.
    • Agile Delivery
    • Client Onboarding
    • Power BI
    • Logistics Systems
  • Regional Systems Integration SpecialistPanalpina World Transport (S) Pte Ltd · SingaporeApr 2019 – Jun 2020
    • Designed and developed end-to-end B2B implementations for customers including Levi's, Adidas, STMicroelectronics, Logitech, and Panasonic.
    • Partnered with Supply Chain business teams to design EDI messages and implement communication protocols aligned to customer requirements.
    • Provided Level 2 production support, coordinating with internal and third-party teams to resolve operational EDI incidents.
    • EDI Messaging
    • Supply Chain
    • Level 2 Support
  • Integration DeveloperBDP Global Services Pte Ltd · SingaporeMay 2018 – Mar 2019
    • Developed end-to-end integrations using IBM Sterling Integrator and BPML.
    • Supported production and enhanced legacy business processes while gathering requirements directly from customers.
    • IBM Sterling Integrator
    • BPML
    • Legacy Systems
  • EDI Analyst/Developer IIIPCM BPO LLC · PhilippinesJun 2017 – Apr 2018
    • Led migration of existing maps from Gentran: Server for Windows and conducted end-to-end testing with Trading Partners and SAP ERP.
    • Created map specifications and trained team members on mapping and setup in Gentran.
    • Gentran
    • SAP ERP
    • Trading Partner Testing
  • EDI Application DeveloperIBM Solutions Delivery Inc. · PhilippinesJun 2016 – Jun 2017
    Project Deployment: Abbott Laboratories
    • Designed, developed, and supported application solutions utilizing EDI technology and standards using Inovis TrustedLink Enterprise Workbench.
    • Analyzed EDI implementations, recommended process improvements, and coordinated with trading partners to resolve issues effectively.
    • Investigated production issues, fixed reported issues, and documented all failed translation processes.
    • Monitored and documented all EDI requests and tracked all EDI applications.
    Project Deployment: Chevron Holdings Inc.
    • Responsible for the development and maintenance of EDI maps and setup using IBM Sterling B2B Integrator.
    • Migrated maps and setups from Gentran: Server for UNIX to IBM Sterling B2B Integrator, including reverse engineering and recreating existing maps.
    • Analyzed and evaluated inbound and outbound mapping requirements for customers.
    • Analyzed Trading Partner inquiries, troubleshooting errors, and tracing data through EDI translation and application systems.
    • Participated in application support activities including end-user interaction, issue resolution, and reporting to management.
    • IBM Sterling B2B Integrator
    • Inovis TrustedLink
    • Map Migration
  • Intermediate Internal Business Systems Programmer/AnalystOpenText Phil. Inc. · PhilippinesJul 2012 – May 2016
    • Developed and maintained EDI map specifications for accounts including Dell, On Semiconductor, and L'Oréal.
    • Conducted Inovis TrustedLink Enterprise Workbench training for new hires and cross-functional teams.
    • EDI Mapping
    • Inovis TrustedLink
    • Client Accounts

Certifications

  • Certified Scrum Product Owner (CSPO)Scrum Alliance · 2024
  • Certified ScrumMaster (CSM)Scrum Alliance · 2022
  • ITIL FoundationAXELOS Global Best Practices · 2018

References

  • Rochelle is an incredibly talented and passionate Product Manager who brings immense value to our team. Her dedication to excellence goes beyond her technical expertise in EDI; she has a genuine enthusiasm for all things tech and continually works to expand her knowledge. As a teammate, she is collaborative, supportive, and always willing to share her insights, fostering a highly productive and positive team environment.

    Mila KolishevaLead Software Engineer @ CandisWorked with Rochelle on the same team
  • Rochelle is very professional and hard working. She learns fast and asks the right questions. She delivered quality work in a timely manner. She is open to new ideas for improvement. I strongly recommend her to any development team.

    Yann MathieuDirector Enterprise Architecture @ Pax8Directly managed Rochelle
  • Rochelle works very hard and always ready to learn new things. She learns things very quickly!

    Rahul S.Integration DeveloperWorked with Rochelle on the same team